Paradise City, Culture

Paradise City in South Korea heralds our first major International project. The objective is to create a public realm that is fully integrated with the wider masterplan that responds sensitively to the opportunities and constraints presented by this challenging brief – ‘A landscape that inspires and excites the visitors to this destination metropolis.’

South Korea’s largest casino operator, Paradise Group, and entertainment group, Sega Sammy Holdings, have unveiled their plans to build ‘Paradise City’ by 2017. We worked alongside architects, Hawkins\Brown, on this significant international scheme that will include a landmark casino, five-star hotel & spa, conference venue and a wealth of entertainment venues and retail arenas.

The vision is to create one of the major tourist attractions in Korea for visitors to experience the Korean culture in a one-stop luxury destination. Paradise City will be the first integrated resort to be built in Korea, based on the model of Marina Bay Sands in Singapore. It is anticipated that the opening of the resort will create over 750,000 new jobs.

Our design follows the geometry of the Masterplan by using linear hedge planting and an avenue of trees to define the spaces, the grid layout works alongside the level change to create a tiered and varied landscape.

The overall ambiance will be contemporary and welcoming, creating places that are useful, flexible, robust and enchanting. Contemporary lighting and water features will animate the external space. Unique gateway totems will provide a wow factor to the entrance and subtly guide the visitors into the plaza where an interactive lighting feature will operate as a focal point, information area and a meeting place for the visitors.

Client: Paradise Group & Sega Sammy Holdings
Architects: Hawkins\Brown
Landscape Budget: Confidential
Status: On Site

© Hawkins\Brown
© Hawkins\Brown